PR ARENA is an educational project initiated in 2019 by Global Women PR Romania (GWPR) and University of Bucharest, The Faculty of Journalism and Communication Studies.
STAGE 1 – COMPETITION SUBMISSION – March 1-9
STAGE 2 – TEAM SELECTION (10 TEAMS TO BE SELECTED) – March 10-11
STAGE 3 – PR MASTERCLASS – March 15
STAGE 4 – PR ARENA COMPETITION – March 16-18
PARTICIPATING UNIVERSITIES
Romania: University of Bucharest, National University of Political Studies and Public Administration (Bucharest), Transilvania University (Brașov), Vasile Alecsandri University (Bacău), Babeș-Bolyai University (Cluj), Ovidiu University (Constanța), Alexandru Ioan Cuza University (Iași), West University of Timișoara, Polytechnic University of Timișoara
Germany: Eberhard Karls Universität Tübingen
Greece: National and Kapodistrian University of Athens
Italy: Sapienza Università di Roma
Latvia: University of Latvia
Lithuania: Vilnius University
Mexico: Universidad La Salle Mexico
Moldova: Moldova State University
RULES & GUIDELINES
The PR ARENA competition (5th edition) is intended for students from undergraduate and master communication programs from Romania and 7 other countries. You and your colleagues can form a team of 3 students. The team cannot be changed after you sign up.
STAGE 1 – COMPETITION SUBMISSION – March 1-9
Each team will send to the email prarena@fjsc.ro a description of the team members and an essay ( max. 1 page) in which they will include their motivation to participate in solving a public relations brief. All descriptions and essays must be in English.
STAGE 2 – TEAM SELECTION (10 TEAMS TO BE SELECTED) – March 10-11
Jury criteria for the teams:
● the ability of the team to provide an original description of the team members;
● the ability to provide a truthful motivation for participating in the PR Arena;
● writing the motivation in a professional way.
STAGE 3 – PR MASTERCLASS (for the selected teams) – March 15
STAGE 4 – PR ARENA COMPETITION – March 16-18
Each of the 10 selected teams will have a specialized mentor with whom they will work on the presentation of the pitch, starting from a brief provided on the first day of the competition (March 16).
The teams will work with their mentors for the first 2 days, then they will send a 3-minute video in English until March 17, 24:00, in which the team will briefly present the ideas from the presentation.
Each finalist team will present the pitch in English to the jury on March 18 in a 10-minute public presentation, followed by a 5-minute session (per team) of Q&A from the jury. The presentation will also include a power point file (10 slides).
The final judging, the selection of the winners and the award ceremony will take place on March 18.
A winning pitch must:
● resolve the situation identified in the brief;
● offer creative and effective solutions for the provided situation;
● be presented in a persuasive and professional manner;
● be adapted to the social, cultural and economic context.
Mentors
Elena APOSTOL – External Communication Director Groupe Renault Romania & Cluster SEE – https://bit.ly/367F2uQ
Lorena CARREÑO – CEO – Marketing Q Strategies & Communications , Mexico – https://bit.ly/3MJhBJ2
Tulia CASVEAN – Strategic Marketing & Communication Consultant – https://bit.ly/37emgT2
Verónica CRUZ DE LA GARZA – Communication Consultant, Mexico – https://bit.ly/37mKURD
Alina DAMASCHIN – Creative Leader and Managing Partner, Rogalski Damaschin – https://bit.ly/34LDSoA
Ana DOAGĂ – PR Consultant, Pastel Agency – https://bit.ly/3MO97QX
Adina IONESCU – Senior Category Marketing Manager, Caroli Foods – https://bit.ly/3JfXS1p
Alina MINU – Marketing and Communication Coordonator, Sameday – https://bit.ly/35XtaMj
Mădălina PANGRATE – Industry Manager (Google Romania) – https://bit.ly/3t6RCUg
Carola SALVATO – CEO of Havas Life Italy – https://bit.ly/37gluVz
Jury
Ana Maria BĂJAN, Marketing Director, Caroli Foods – https://bit.ly/36pndaW
Tudor DĂESCU, General Manager, Daescu Bortun Olteanu – https://bit.ly/3CMme0w
Veronica DOGARU, Head of Corporate communications & CSR, Orange – https://bit.ly/3CRKmPu
Luiza DOMNIȘORU, Head of Communication, Revolut – https://bit.ly/36k3WaR
Raluca ENE, Senior PR Strategist, Chapter 4 – https://bit.ly/3qeOcgh
Dennis LARSEN, Managing Partner, Reputation Inc – https://bit.ly/3t6yTrS
Cătălin LUPOAIE, Public Affairs Manager, BCR Erste – https://bit.ly/3CMvstA
Anca ROMAN, Communication Director, Friesland Campina – https://bit.ly/3KNai1i
Rossella ROSCIANO, Founder GWPR Italy – https://bit.ly/3tdXgUs
Cristina TURNAGIU DRAGNA, Communication & Business Diplomacy Consultant – https://bit.ly/3t7t7Gq
Corina VASILE, Communications and Sustainability Director, Raiffeisen Bank – https://bit.ly/3u91HiV