RO

Prof. univ. dr. Georgeta DRULĂ

georgeta.drula@fjsc.ro
Curriculum Vitae

Prof. univ. dr. Georgeta DRULĂ

Departamentul de Jurnalism
  • Coordonator de doctorat în domeniu Științe ale Comunicării (2019, Universitatea din Bucureşti, Şcoala Doctorală pentru Domeniul Ştiinţele Comunicării)
  • Abilitare în domeniul Ştiinţe ale Comunicării (2018, Universitatea din Bucureşti, Şcoala Doctorală în Ştiinţe ale Comunicării)
  • Doctorat (2000, Academia de Studii Economice Bucureşti, Facultatea de Cibernetică şi Informatică Economică)

E-mail: georgeta.drula@fjsc.ro

Google Scholar: https://scholar.google.com/citations?user=BCdQps4AAAAJ

Membru în cadrul asociaţiilor profesionale:

  • ECREA  (European Communication Research and Education Association)
  • IAMCR (International Association for Media and Communication Research)

Interese de cercetare şi de predare

  • Noi tehnologii în media şi comunicare (tehnologii AI)
  • Producţie conţinut digital multimedia pentru platforme diferite
  • Jurnalism şi comunicare computaţională (algoritmi şi automatizare în media şi comunicare)
  • Jurnalism vizual şi big data
  • Marketing digital

Publicații importante

  • Drulă, G. (2025). The Human-AI Partnership in Romanian Newsrooms: AI as Both a News Topic and a Tool. Journalism Practice, 1–20. https://doi.org/10.1080/17512786.2025.2513429
  • Drulă, G. (2024). Inteligenţa Artificială în cercetarea ştiinţifică din jurnalism şi comunicare. În A. Momoc & R. Surugiu (coord.) Media şi Inteligenţa Artificială, Ed. Tritonic
  • Drulă, G. (2024). Algorithms for Online News Production and Audience. In Denize Araujo (ed.). Digital Media. CIAC E-Books (Portugal). ISBN: 978-989-9127-71-5
  • Drulă, G. (2023). The Impact of SEO on News Websites. Understanding Audience Traffic and Engagement. Journal of Media Research. Vol. 16, Issue 3(47), pp. 5–28. Published First Online: November 2023. http://doi.org/10.24193/jmr.47.1
  • Drulă, G. (2021). The Artificial Intelligence and Automated Processes in the Journalistic Practices - Romanian Case Study. In Cristina Pulido, Santiago Tejedor (eds). Rethinking Digital Native Comunicators Training. Journalism and Communication Education TWG ECREA 2021. Publisher Thomson Reuters-Aranzadi. ISBN:9788413911076, 8413911079.
  • Drulă, G. (2020). Instagram as a Platform to Capitalize on the Photo-Journalists’ or Freelancers’ Work. Journal of Media Research. vol. 13 Issue 1(36)/March 2020. pp. 5-21. http://doi.org/10.24193/jmr.36.1.

Conferințe recente

  • Drulă, G. (2025, June 19-20). Harnessing Ai In The Romanian Newsrooms. Media and Communication Research and Practice International Conference. Organized by Faculty of Journalism and Communication Sciences, University of Bucharest
  • Drulă, G. (2025, April 8-9). Shifting Paradigms for AI Adoption In Newsrooms. International Conference on 10th World Conference on Media and Mass Communication 2025 - (MEDCOM 2025). Theme: "Transforming media landscapes: ethics, innovation, spatiality and education“. Bangkok, Thailand. Organized by organized by The International Institute of Knowledge Management. Hosting Partners: The International Network of Media and Communication (INMC) and The Faculty of Journalism and Mass Communication, Thammasat University, Thailand.
  • Drulă, G. (2025, March 6 -7). AI in Changing Roles, Relationship, and Workflow in Newsrooms. NEWPATH 2025 Online Conference: New Paradigms in Communication Technologies and Humanity Artificial Intelligence: Technological, Social, and Cultural Ties. Organized by University of Tras-os-Montes and Alto Douro (UTAD-Portugal) and the Üsküdar University (Türkiye).
  • Drulă, G. (2024, July 4 -6). Artificial Intelligence: Topics Covered on Romanian News Websites. Public Communication and Artificial Intelligence: Impact and Consequences Conference. Bucharest, Romania. Organized by University of Bucharest, Faculty of Journalism and Communication Sciences in collaboration with Institut de la Communication and Laboratoire Education, Cultures, Politiques de l’Université Lumière Lyon 2, France, and Universidad Rey Juan Carlos, Facultad de Ciencias de Comunicación, Spain.
  • Drulă, G. (2024, January 25-26). Leverage the AI tools for creating the news website content - Romanian case study. "Digital Transformation, Media and Social Inequalities", European Sociological Association. Research Network 18: Sociology of Communications and Media Research in cooperation with the Faculty of Journalism and Communication Studies, University of Bucharest, Romania. The ESA RN18 Mid-Term Workshop. Bucharest.
  • Drulă, G. (2023, July 10 - 13). Algorithms for Online News Production and Audience. At IAMCR Online Conference OCP 2023. Inhabiting the planet: Challenges for media, communication and beyond. Analysing Audiences, Algorithms and Artificial Intelligence OCP Section. Lyon. Organized by Sciences Po Lyon, Congrès Lyon1, Université Lumière Lyon2, and Université Jean Moulin Lyon3.
  • Drulă, G. (2023, june 22 - 24). Artificial Intelligence - challenges and threats for journalism. AI and creating content in journalism. At International Conference "Communication in times of (poly)crisis and digital disruptive transformations". Hosted by University of Bucharest, Faculty of Journalism and Communication Studies, Bucharest.
  • Drulă, G. (2022, October 17). Streaming media content and & news sites. ECREA MICP Pre-conference: The Impact on Streaming on Media Industries and Cultural Production. online. Hosted by Aarchus University.
  • Drulă, G. (2022, July 11- 15). Video content and audience traffic on news sites. At IAMCR Online Conference 2022. – Communication Research in the Era of Neo-Globalisation: Reorientations, Challenges and Changing Contexts. Audience Studies Section. AUD-1 – Profiling Audinces. Beijing, China. Hosted by Tsinghua University.